Steve Swanson PO Box 2426 Redmond, WA 98073 Mobile: 425.736.6849 Email Steve

Home SELLING 101

  Selling a home is the largest business transaction most of us will ever make. 
ne of our main responsibilities is to arrive at an accurate estimate of the value for your home. When you understand current market conditions, you are better able to position yourself as a Seller. It helps to know if you are in a Seller's, Buyer's or Balanced market when setting your asking price. In a Buyer's market there is a lot more competition and Buyers have plenty of choices and room to negotiate, forcing you to be very competitive when setting your price. In a seller's market, there is less inventory from which a buyer has to choose resulting in higher prices. It's Econ 101 - Supply and demand.

  How is the price set?
It's very important to price your home appropriately relative to current market conditions. A Comparative Market Analysis provides the background data on which to base your list-price decision. We perform a detailed evaluation and analysis of your home, fully investigating the real estate market and comparing your property with similar listings to make sure that you receive the highest amount you deserve for your home.

While what's currently active for sale is a consideration, the comparable homes that have SOLD recently in your area reflect a more accurate market value.  Anyone can ask any amount, which is sometimes inflated especially in a seller's market. But what the property actually sells for is what is real.

Because the real estate market is continually changing, and market fluctuations have an effect on property values, it's imperative to select your list price based on the most recent comparable sales in your neighborhood.  If the analysis is more than two or three months old, obtain an updated report.

We will follow up with a step-by-step marketing program that will provide you with service that is professional and courteous. In the end, you will be sure that the price you set reflects the true value of your home under current market conditions.

Selling Your Home


Selling a home can be a source of great anxiety.  This is a process that will affect your family and your future.  It's my job to make this ride as smooth as possible

Before you begin, you'll want to ensure that you have the most up-to-date information.

  • When should you sell? 
  • How do you get the best price?
  • What kinds of renovations should be made prior to the sale? 

These home selling reports will assist you in answering the many questions that arise during the home selling process.  When you're armed with the right information, and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.

Please contact me if you have any questions about selling your home. 

Below, select desired reports and complete the form provided.

The Right Selling Price
When you’re selling your home, the price you set is a critical factor in the return you’ll receive. Learn several factors to base the assessment of your home.
Common Selling Mistakes
Learn the top nine selling mistakes and what steps you can take to avoid them.
Selling Your Home - Where Do You Begin?
Remember what first attracted you to your house when you bought it? What excited you about its most appealing features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.
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Watch out for an agent whose opinion of value is considerably higher than the others!

Most Real Estate Agents are professional and ethical.

However, as in any business, there are some who are less than forthright.  One tactic of an agent who might try to 'buy' your listing is suggesting an inflated listing price just to get your signature on a listing contract.  Then later, after your home has fewer and fewer showings and is still not sold, they will suggest bringing the price down considerably.  By this time, your home will have stayed on the market longer than it should and likely developed a stigma as to the possibilities of what might be wrong.  

The highest volumn of buyers will view your property within the first three weeks.  The end result is that you, as the seller, may end up selling your house for even less than what you might have received had your property been priced properly from the beginning.  There are countless examples of such cases.

Should this happen to you, it would probably be a good idea to change agents.  Why reward an agent who employs this tactic?

By the way, a change of listing agents could give your listing a fresh, new look and could be easier to explain away any negative impressions left by the previous listing.

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Steven L Swanson is a Managing Broker affiliated with Coldwell Banker Danforth, Inc and a Realtor©.

11300 Pinehurst Way NE, Seattle, WA  98125   ph:  206.971.8800
Direct Mail:  PO Box 2426 Redmond, WA  98073-2426  Cell:  425-736-6849
Coldwell Banker® is a licensed trademark of Coldwell Banker Real Estate Corporation.
Each Office is Independently Owned and Operated.  Fair & Equal Housing Opportunity.

A REALTOR® is a real estate professional who is a member of the National Association of REALTORS ®.

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